Bachelor of Art Advertising

As part of your course, you will study specialist modules in advertising strategy, media planning, creative campaign development and brand management and communication.

You will explore areas including:

• advertising campaign development
• branding
• marketing principles and practice
• consumer behaviour and insight.
• copywriting

In your first year you will take introductory modules that give you a solid grounding in marketing with some wider business knowledge. In your second and third years you take core modules to build your branding, digital and consumer knowledge with option modules select modules to help you develop your career interests. Options include copywriting and content creation, market research, digital and social media marketing, international and intercultural marketing communication.

Between years two and three, you can choose to spend a year in a full-time, paid work placement, with support from the Business School and the University’s career development service. This valuable opportunity enhances your knowledge and professional development.

The University has general minimum entry requirements which all students must meet before they register with us.

At the point of registration onto the first year of a degree, we require you to have achieved:

• a minimum of two A Levels or
• a BTEC National Diploma or
• a combination of BTEC and A Level qualifications equivalent to two A Levels, such as a BTEC subsidiary certificate and one A Level or
• an Access to Higher Education Diploma or
• an International or Welsh Baccalaureate or
• a Higher National Diploma/Higher National Certificate or
• a minimum of two Advanced Highers from Scotland or
• the Irish Leaving Certificate or
• the European Baccalaureate Diploma or
• an equivalent overseas qualification.