Bachelor of Arts (Honours) - Advertising and Marketing (N501)

Every organisation needs marketing, from sportswear manufacturers to technology start-ups to not-for-profit organisations. The global annual spend on advertising is worth billions, and each of us sees thousands of adverts every day. The growth of artificial intelligence, social media and vlogger influencers make this an exciting time to work in advertising and marketing.

This degree enables students to harness their creativity and focus on how marketers communicate what they have to offer to consumers within a comprehensive marketing education with a large degree of choice in the modules they study. These modules cover current communication theories and methods, alongside critical marketing subjects such as Consumer Behaviour, Brand Strategy and Market Research.

Modules are taught by academics who are experts in their field, with many having significant professional advertising and business experience. Students will gain a firm grounding in all aspects of advertising and marketing theory, and understand how these theories work in practice, developing the key skills that are valued by employers. Students are supported throughout by an academic tutor – offering pastoral support on academic work, time management, personal matters and everything in between.

The university welcomes guest speakers from some of the UK’s top advertising, marketing and design agencies, as well as leaders from brand-owning organisations. In the final year students will work on a real-life advertising project for an advertising, design or media agency; in the past, these have included Saatchi & Saatchi, BT and HoWoCo. Such experience is invaluable for building contacts, strengthening students' CVs and taking the next step into the advertising industry.

• Minimum Level of Education Required: 1-Year Post-Secondary Certificate
• Min GPA: 75.0%
• English Proficiency Requirements:
  For direct admission, applicant must be from an English speaking country or meet either of the following English test scores:
  • Min TOEFL iBT: 87 (Min Listening: 17.0, Min Reading: 18.0, Min Speaking: 17.0, Min Writing: 20.0)
  • Min IELTS overall: 6.5 (Min Listening: 5.5, Min Reading: 5.5, Min Speaking: 5.5, Min Writing: 5.5)
  • Min PTE overall: 58 (Min Listening: 42, Min Reading: 42, Min Speaking: 42, Min Writing: 42)
  Applicants interested in applying for direct admission, but are yet to complete an acceptable language test, can do so, but must provide valid results before receiving a final offer letter.
  For conditional admission, you are required to provide English proficiency scores:
  • Min IELTS overall: 5.5 (Min Listening: 5, Min Reading: 5, Min Speaking: 5, Min Writing: 5)