Bachelor of Science - Digital Marketing (N530)

This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context. Students will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.

Contemporary issues in digital marketing will be discussed and used in class groups to develop students' understanding of the opportunities and multi-channel management decisions facing marketers. Using this knowledge, allied to the use of models and tools, will prepare students for employment in areas such as, campaign management, paid search advertising, and other digital marketing roles.

Students start their careers solving real problems for real clients, whilst being taught by award winning lecturers who are enthusiastic about their subjects. This course has been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM) and students will have the opportunity to gain professional qualifications alongside their studies.