University Access Program (UAP) + Bachelor of Arts - Business Communication

The Bachelor of Arts in Business Communication (BA) is an interdisciplinary program that will develop students' knowledge of media, cultural studies and business alongside theoretical and practical skills. The communication methods learnt and media training students get throughout this course are relevant to careers in professional writing, journalism, public relations, communications, and advertising.

Graduates of the BA program will be able to:

• Learn to evaluate and integrate all types of business communication.
• Demonstrate research techniques and methodologies.
• Create ethically and legally sound content for a variety of markets.
• Integrate media and content to communicate persuasively to specific audiences.
• Apply communication methods to business problems and contexts.