Bachelor of Arts - Advertising and Marketing Communications (Honours) (with placement year)

Students will develop an in-depth understanding of, marketing communications tools and activities, buying behaviour, target audience analysis and campaign planning. They will also learn how to develop communication messages, and undertake digital and traditional media planning.

DMU has one of the largest marketing departments in the UK and their staff include professors of international renown, who contribute to high-quality research and consultancy projects. Many of DMU's lecturers have worked in the industry and bring real world experience into the learning environment.

With extensive industry experience and research interest in key areas of marketing communications development, DMU's dedicated marketing lecturers will provide students with help and support throughout their studies, placement applications and graduate careers.

Minimum Level of Education Required: 1-Year Post-Secondary Certificate
Min GPA: 60.0%
English Proficiency Requirements:
For direct admission, applicant must be from an English speaking country or meet either of the following English test scores:

Min IELTS overall: 6 (Min Listening: 5.5, Min Reading: 5.5, Min Speaking: 5.5, Min Writing: 5.5)

Min PTE overall: 50

Applicants interested in applying for direct admission, but are yet to complete an acceptable language test, can do so, but must provide valid results before receiving a final offer letter.
For conditional admission, you are required to provide English proficiency scores:

Min TOEFL iBT: 32 (Min Listening: 2, Min Reading: 2, Min Speaking: 11, Min Writing: 11)

Min IELTS overall: 4.5 (Min Listening: 4, Min Reading: 4, Min Speaking: 4, Min Writing: 4)

Min PTE overall: 29