Bachelor of Arts (Honours) - International Business with Marketing (Top-up)

This international business with marketing top-up course allows students with a Higher National Diploma or Foundation degree in business to study for one year and achieve an honours degree in business with a marketing focus.

Marketing is at the heart of any international organization and plays a central role in influencing consumer behaviour. Students will explore the fundamental values that connect people, brands, and stakeholders, looking at a range of areas such as digital marketing, brand awareness and strategic marketing.

Join a community of learners from over 100 different countries to develop management knowledge in a cross-cultural context. The emphasis is on students taking control of their own learning, advancing as business thinkers and decision makers through workshop-based, interactive and developmental activities.