Bachelor of Arts (Honours) - International Sports Marketing and Management (Top-up)

In this Teesside University course, students will develop the skills and competences of future managers within sports marketing and management, making independent decisions at both a tactical and strategic level.

The course emphasizes the complexity and dynamics of sport business and management, giving students knowledge of the integrative nature of the factors affecting management decisions.

Students gain an understanding of international sports marketing and management theory, concepts, and frameworks, and learn to critically evaluate and reflect on these in practice. This multidisciplinary approach and international context, gives students a range of personal and business skills that enables them to pursue careers associated with international sports marketing and management in the private, public, and voluntary sectors.