Bachelor of Arts (Honours) - Marketing (including foundation year)

London Metropolitan University's four-year Marketing (including foundation year) BA (Hons) degree has a built-in preparatory year (Year 0), which provides an alternative route into university if they don't have traditional qualifications or can't meet the entry requirements for a three-year undergraduate marketing degree.

As part of the degree, students will have the chance to work towards a professional marketing qualification from the Chartered Institute of Marketing (CIM).

During the foundation degree, students will get a broad introduction to business in a supportive environment. The foundation year is intended to boost students' confidence, improve their academic skills and unlock their potential so that they’re well-equipped to continue their studies in the subsequent three years of this marketing degree.

Students will share the foundation year with students on other foundation year courses, giving them a taste of a variety of other business-related disciplines as well as marketing.

Year 1, 2 and 3 are more focused on the principles and practice of marketing, as students study the same course content and modules as students studying the Marketing BA (Hons) degree.

With opportunities to specialise in social media, project management, customer relationship management (CRM) and more, students will learn to be an effective and innovative marketer capable of operating in a wide range of environments.

Students will graduate from the degree with the same title and award as those who studied the traditional three-year course. Following the foundation year, there is some flexibility to specialise in a different area of business should students choose to.

Minimum Level of Education Completed

1-Year Post-Secondary Certificate

Minimum GPA

50.0%

Minimum Language Test Scores

IELTS

6.0

TOEFL

72.0

PTE

59.0