Bachelor of Arts (Honours) - Marketing

This Marketing BA degree will help students develop an extensive understanding of marketing through a combination of academic teaching and practical training. Throughout the course, students will critically engage with theory and apply their knowledge to real-world marketing challenges.

The course is taught by experts in marketing, who will bring the workplace into the classroom with industry insights and contemporary business cases that mirror the rapidly changing environment of the industry. Guest speakers from a wide range of industries will support the delivery of the programme and enhance their learning experience.

London Metropolitan University designed the course according to the needs of the industry and to prepare them for a successful career in marketing. Students will experience the industry environment through work placement modules, such as Learning Through Work or Creating a Winning Business. There they’ll gain capabilities such as problem solving, critical self-reflection and other industry related skills. London Met also facilitates language modules to support students' international career aspirations.