Bachelor of Arts - International Fashion Business

Buying, merchandising, sustainability: the fashion world is more than just designing. A Fashion Business BA can show you behind the scenes! The BA (Hons) International Fashion Business course is designed to offer an opportunity to study international fashion business in a creative environment to students with a range of ambitions and interests in fashion who do not, however, aspire to be fashion designers.

The really unique aspect of this new course is that it will be delivered both at Coventry University, Coventry and Coventry University, London, giving students an opportunity to study for 2 years in Coventry alongside the BA (Hons) Fashion students on a range of joint projects such as The Clothes Show Live and ReFreshed UnLtd, which would offer opportunities for students to be involved in marketing and PR for ‘live’ events and real clients before moving to London to study for their final year. Students will study one module at Level 1 and one at Level 2 in London in order to bridge the experience between Coventry and London.