Bachelor of Arts - Marketing (Honours)

This specialist course covers both traditional and digital marketing principles and teaches students how to apply them to real-world situations.

Marketing is critical to the success of any modern company and this course will introduce students to the principles and the practice of excellence in this key ingredient of business success.

Accredited by the Chartered Institute of Marketing (CIM) Accredited Study Centre and the Institute of Direct Marketing (IDM), this course will help students develop the transferable skills that are valued by professionals and industry experts.

Learn how to provide value to a company by analysing real business problems and offering creative marketing solutions taught by lecturers who draw on their extensive business experience.

Choose from a broad range of Marketing modules, such as Marketing Essentials, Direct and Digital Marketing, Sports Marketing, Marketing Planning and Management and Retail Marketing.

Key features

• The Fox’s Lair initiative gives students the opportunity to prepare for the business world by presenting their plans and ideas to business executives.
• The #DMUworks team will help students gain the skills that employers are looking for through placement opportunities with local, national and global companies. Marketing students have landed placement roles with Volvo Group, DHL, Pfizer, FedEx, Rolls-Royce, Bosch and Saint-Gobain.
• DMU graduates have gone on to careers in globally-renowned organisations. Recent successes include Capita, Shoezone, Network Rail and Vodafone.
• CIM and IDM accreditations mean significant exemptions from professional qualifications, depending on your module choice.
• Enjoy an international experience with #DMUglobal – on these trips students will visit sites like New York-based advertising agency McCann giving students an honest and refreshing insight into how advertising works in America.

• Minimum Level of Education Required: 1-Year Post-Secondary Certificate
• Min GPA: 60.0%
• English Proficiency Requirements:
  For direct admission, applicant must be from an English speaking country or meet either of the following English test scores:
  • Min TOEFL iBT: 60 (Min Listening: 7.0, Min Reading: 8.0, Min Speaking: 16.0, Min Writing: 18.0)
  • Min IELTS overall: 6 (Min Listening: 5.5, Min Reading: 5.5, Min Speaking: 5.5, Min Writing: 5.5)
  • Min PTE overall: 50
  Applicants interested in applying for direct admission, but are yet to complete an acceptable language test, can do so, but must provide valid results before receiving a final offer letter.
  For conditional admission, you are required to provide English proficiency scores:
  • Min TOEFL iBT: 32 (Min Listening: 2, Min Reading: 2, Min Speaking: 11, Min Writing: 11)
  • Min IELTS overall: 4.5 (Min Listening: 4, Min Reading: 4, Min Speaking: 4, Min Writing: 4)
  • Min PTE overall: 29