Bachelor of Business Administration - Marketing (Optional Co-op)

B.B.A. Marketing Concentration

The Marketing concentration aims to build the skills that students need for an exciting career in marketing. We combine academic instruction and hands-on experience to build important intellectual and professional tools that ignite students’ ingenuity and communication skills. We expose students to cutting-edge marketing techniques, encourage their creativity and develop their critical thinking, analytical, strategic and leadership skills. Our approach to learning and teaching is reflective, experiential, and engaging, led by experienced faculty who demonstrate mastery in their professions, so that students will receive:

• Practical opportunities working with area industry on real projects;
• The skills and opportunity to create a launch-ready business of their own;
• Development of high demand business skills and abilities.