Master of Arts - Fashion Marketing and Management

Students will study in one of the most talked-about cities for fashion, learning about current and future trends, fast fashion, sustainability, counterfeiting and consumption. But with a business focus.

Students will explore fashion from a business perspective and learn how to make strategic decisions to meet marketing goals.

London is one of the world’s global hubs for fashion. The city has its own fashion week, is home to hundreds of designers, the UK’s fashion magazines and world-renowned fashion schools. It’s one of the best places to study and get immersed in fashion.

This Fashion Marketing and Management master’s degree will investigate consumer behaviour, consumption, ethics in fashion and sustainability, among other trending topics.

Students will be taught about marketing theory and practice, learning about marketing tools such as social and digital advertising, Artificial Intelligence (AI), omni-channel communication, content marketing and multi-sensory marketing.

The lecturers bring the workplace to the classroom, teaching students the academic fundamentals as well as real life skills through key models, concepts and tools. London Metropolitan University regularly has guest speakers from the industry come and speak about working in the fashion business, current trends and issues, plus share their expertise with the students.

London Metropolitan University has designed this course to give graduates a broad understanding of the latest developments, contemporary issues and industry trends.

This course is suitable if students are looking to start out in the fashion business, or if they’re already in the industry and looking to progress into senior roles. London Metropolitan University places a huge emphasis on applying theory to practical scenarios and giving students the skills they need to succeed in the working world.