Master of Science Strategic and Digital Marketing

Grounded in the latest theory, this is a practical programme that will enable students to develop advanced strategic and digital marketing skills. Students will learn how to be analytical, create creative campaigns, and develop research skills that will help them assess markets in-depth. Students will be taught by a diverse team of experts who can offer you first-hand knowledge and insight into the industry with years of commercial experience to draw from.

This course will help students expand their knowledge of the strategic and critical analytical approaches to marketing, and how digital marketing and social media is planned and executed. Students will learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course.

Other key themes include insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives. Completion of the Direct and Digital Marketing module will give you significant exemptions from the Institute of Direct Marketing’s Certificate in Direct and Digital Marketing.