Master of Science Strategic Communication

Business firms, public institutions and non-profit organizations operate today in an increasingly complex environment marked by hyper-digitalisation, media fragmentation, ambiguous market and political conditions at global levels, and growing public scepticism. In such context, there is growing market demand for communication experts who can help organizations to (re)build trust, enhance reputation and, more in general, realize their strategic goals.

The programme combines a range of conceptual knowledge and practical skills which are crucial for successfully and critically engaging in a variety of strategic communication activities, such as defining and effectively sharing the mission, vision and values of an organization, responding to a crisis, launching new products and services or supporting strategic initiatives like mergers, event promotions, and campaigns for political elections, health prevention or policy change.

Students will learn how to define communication issues and objectives in line with organizational goals; to analyze contexts, situations and audiences; to design spoken and written communication that are at the same time sound, persuasive and compliant with legal and ethical requirements; to exploit the potential offered by established communication technologies and new digital media to effectively engage stakeholders.

• Minimum Level of Education Required: 4-Year Bachelor's Degree
• Min GPA: 70.0%
• English Proficiency Requirements:
  For direct admission, applicant must be from an English speaking country or meet either of the following English test scores:
  • Min TOEFL iBT: 88 (Min Listening: 19.0, Min Reading: 19.0, Min Speaking: 23.0, Min Writing: 21.0)
  • Min IELTS overall: 6.5 (Min Listening: 6.0, Min Reading: 6.0, Min Speaking: 6.0, Min Writing: 6.5)
  • Min PTE overall: 61 (Min Listening: 59, Min Reading: 59, Min Speaking: 59, Min Writing: 61)
  For conditional admission, you are required to provide English proficiency scores:
  • Min TOEFL iBT: 46 (Min Listening: 4, Min Reading: 4, Min Speaking: 14, Min Writing: 14)
  • Min IELTS overall: 5 (Min Listening: 4.5, Min Reading: 4.5, Min Speaking: 4.5, Min Writing: 4.5)
  • Min PTE overall: 46 (Min Listening: 36, Min Reading: 36, Min Speaking: 36, Min Writing: 36)