Public Relations and Media

By studying a mix of core and optional modules, you'll gain a solid understanding and wide knowledge of PR, media and all the related subjects.

Using case studies, academic research and hands-on learning, you'll develop your research skills and apply knowledge in different settings.

You'll learn how to identify a target audience for a PR campaign, prepare effective messages and select appropriate media channels to achieve organisational goals. These fundamental aspects of PR are underpinned by a wider strategic context as you explore brand, crisis and reputation management.

You'll also study print, broadcast and niche media, so that you can design effective PR campaigns that reach a range of audiences.

Throughout the course, you'll develop your oral and written communication and team building skills and will use a wide range of computer software packages to produce creative communications materials. You'll also develop an appreciation of the role that marketing plays within an organisation to help it grow and survive.

The University has general minimum entry requirements which all students must meet before they register with us.

At the point of registration onto the first year of a degree, we require you to have achieved:

• a minimum of two A Levels or
• a BTEC National Diploma or
• a combination of BTEC and A Level qualifications equivalent to two A Levels, such as a BTEC subsidiary certificate and one A Level or
• an Access to Higher Education Diploma or
• an International or Welsh Baccalaureate or
• a Higher National Diploma/Higher National Certificate or
• a minimum of two Advanced Highers from Scotland or
• the Irish Leaving Certificate or
• the European Baccalaureate Diploma or
• an equivalent overseas qualification.