Master of Science - Digital Marketing

Students will develop their employability and enhance their CV from day one, with a focus on the skills that employers want within this dynamic industry. Modules in social media marketing, campaign planning, customer insight and global marketing will prepare students for a number of digital marketing opportunities on graduation.

This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context.

Students will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations. Contemporary issues in digital marketing will be discussed and used in class groups to develop students' understanding of the opportunities and multi-channel management decisions facing marketers. Using this knowledge, allied to the use of models and tools, will prepare students for employment in areas such as, campaign management, paid search advertising, social media marketing and other digital marketing roles.